Applying Game Mechanics to Functional Software
Just finished watching a Google Tech Talk by Amy Jo Kim of Shuffle Brain, regarding game mechanics in functional software (video embedded below). She has worked as a social architect on for example Rockband, and applying game mechanics on the eBay infrastructure. She has great ideas and examples of game mechanics applied to software (almost) everyone is using; YouTube, Twitter, eBay etc.
How can we apply these ideas to ‘boring’ business applications?